DESPERATE NEEDS IS A COLLECTIVE FOUNDED IN STOCKHOLM BY SWEDISH-ITALIAN CREATIVES DERIVED FROM A DREAM TO BUILD A LIFESTYLE BRAND AND TO BRING A WHOLE NEW QUALITY TO THE WORLD OF FASHION. IT ALL BEGAN WHEN ONE OF US, DURING VACATION IN ITALY, BY CHANCE BOUGHT A PIECE OF SAFFIANO BECAUSE HE WANTED TO MAKE A LEATHER COVER FOR HIS COMPUTER THAT WAS ALL SMASHED UP. SINCE HE COULDN’T FIND A COVER THAT SUITED HIS NEEDS HE DESIGNED ONE OF HIS OWN. THE COVER WAS ADMIRED BY PEOPLE AND MANY ASKED WHERE THEY COULD GET ONE. THAT WAS THE TIME WHEN THE IDEA OF STARTING A BRAND WAS BORN. A COUPLE OF FRIENDS GATHERED TOGETHER AND PLANNED THE FIRST DESPERATE NEEDS COLLECTION. NOW WE CAN SHOW IT TO YOU. SINCE ITS FIRST DAYS DN IS ALL ABOUT CHANGING YOUR PERCEPTION AND SO ON WE ARE IN A NEVER ENDING STRIVE FOR BEAUTY.
Functionality is our salvation beauty is our god